Project BlendVision logo

Year 2020

Agency KKStream Ltd.

BlendVision is a SAAS-like video streaming service platform. This is the showcase of how we created this logo of BlendVision

Update: This logo was updated in 2021 with the new branding. The new brand features in a bright blue colour and elegant typography. Therefore the symbol was removed from this logo and the colour was changed to blue.

Luxury for technology

To stand out from all the other tech companies, we had to make what other tech brands couldn't do. Streaming business is booming and a lot of personal businesses or influencers are also starting their own streaming platforms. Therefore we wanted to have our brand to look luxurious for our clients. We wanted them to have a shopping experience when they are browsing out products instead of “just choosing the tool I need”.

Encode & Decode

One of the ideas was selected. Morse code is one of the oldest way we encode information. We took reference from Morse code and coming a little touch of sci-fi. Soon we came up with this sketch of 4 stripes representing light beams that symbolise our speed of service. These stripes also came from the 2 leading letters B & V in our brand, BlendVision.

Application

Later we created a branding guideline. Each product and marketing material follows the guideline.